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RR Donnelley Showcases Data-Driven Solutions at the 2015 DMA Annual Event

Offers cross-channel solutions for personalized campaigns.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

R. R. Donnelley & Sons Company showcased its portfolio of direct response communication products, services and solutions at &THEN, the Direct Marketing Association’s (DMA) annual event in Boston, MA. RR Donnelley will feature tools that help to improve customer engagement, increase customer loyalty and elevate direct response ROI.
 
“With today’s always-connected consumer, brands need breakthrough campaigns that capture attention, encourage desired behavior and build new levels of customer loyalty,” said Dan Thornton, SVP of RR Donnelley Response Marketing Services.
 
From personalized direct mail, magazines and catalogs, to variable video emails and augmented reality, to in-store point-of-sale, RR Donnelley offers capabilities that synchronize and optimize communications across virtually every channel.
 
Also noteworthy, RR Donnelley will be showcasing its unique attendee credential solution for the &THEN event by embedding its CustomWave RFID technology into every custom-printed attendee badge. The marketing applications of this cutting-edge printed electronics technology and its distinctive production capabilities will be demonstrated in RR Donnelley’s booth.
 
“This is an excellent opportunity to share RR Donnelley’s extensive portfolio and demonstrate how we help create communications that are personal and relevant. We help our customers craft a precisely tailored experience that speaks directly to the individual,” said Dan Knotts, RR Donnelley’s COO.

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